It's not the clearest image ever, but I do love the way that June carried the fonts, flourishes, and the Philadelphia skyline and Liberty Bell motifs through the entire suite. Here is a close-up of the invitation so you can check out the letterpress impression, fonts and colors more closely:
While we're talking about the invitation I do have to mention that we did have a slight miscommunication regarding the colors for these initially. When Christina originally sent me the design, she said that the color didn't need to be totally specific. However, when Vicki got her order from the offset company for all of the other pieces and the order from me for the invitations, the red/orange color for the names and branches on the two different pieces didn't match. Why would something like this happen you ask? Well, the simplest answer is that all computer monitors aren't calibrated the same, and because of this what a printer sees color-wise on the screen, doesn't actually tell them anything about how the print should look when it's printed. Have you ever been in a big box store like Best Buy or Target and looked at the giant display of lots and lots of different TV screens that are made by different companies, and come in different sizes, but are all playing the same movie? Ever notice how the color on the different screens looks a little bit different from screen to screen, even though the movie they are playing on all of them is the same? If you haven't, check it out the next time you're in a store like that. The same thing is true of computer screens and monitors. If you or an outside designer sends me a design, it may look totally different color-wise on my computer screen to what you see on yours.
How do we remedy this, you ask, and make sure that everyone ends up with the color they want when the invitations are printed? The best and most guarantee-able way to do this is to provide us with a Pantone color number for the color that you want. Pantone has created an industry standard for colors and color matching and you can request to look at one of their books (also called Color Formula Guides) from almost any printer or designer in your area. They look like this:
Seriously, if you are having something printed by us, or another printer for that matter, and really want a specific ink color, all you have to do is walk into any Office Max, Kinko's, or other big box print/copy center in your area and ask to see one of these books. Each book has thousands of different colors for you to choose from, and all you have to do is tell us the three to four-digit number of the color you want and we can make it happen!
To show you the difference that having a number or not can make, here is an image of the first run of invitations we printed for Vicki, before we had a Pantone number:
As you can see, this invitation is really pretty, but quite a bit more orange than the ones that I put up previously in the post, and it's quite a bit more orange than the other cards that had been offset printed. Vicki, Larry and Christina were all fabulous to work with, and completely understanding through the reprint and this is what the new invitations looked like:
As you can see, the red is a much better match to their other offset pieces.
The other two items I printed for Vicki and Larry were their invitation envelopes. Vicki chose an inner/outer envelope combination from Waste Not Paper company. The inner envelope was a charcoal grey to match the ink color on the invitation and it was left unprinted. The inner envelope was a sparkly white (called Stardream Opal) and it had their return address and the liberty bell image letterpress printed in charcoal grey ink on the flap. Check them out:
I love how Vicki and Larry's invitations turned out and working with them, Christina and June was absolutely fabulous!
Congratulations Vicki & Larry!
No comments:
Post a Comment