F is for Fail (A Short Film About the Creative Process)

F is for FAIL from Brent Barson on Vimeo.

If, like me, you work in some kind of design or creative field full-time, you're sure to appreciate this video.  You'll also like it if you are just a fan of really awesome uses of typography.  

From Vimeo:

F is for Fail is a short film about the creative process, and the failure we always encounter, but usually overcome.  Told using the alphabet, each letter informs us of the state of the protagonist's creativity/state of mind.  Each letter has two words associated with it (except A and Z); sometimes the positive word overpowers the negative word, and vice-versa. 

Creative direction, design, and animation by Brent Barson.   

I thought it was really cool!  Check it out!